THRIVE

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1. Position your business to best respond to the key opportunities and threats posed by the competitive and other forces at play in your industry.

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3. Develop an intimate knowledge of the customers you’re targeting, what they’re trying to achieve when they search for, purchase, use and dispose of your products/services, and the impact of the problems and frustrations they encounter.

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5. Design an operating model that consistently and profitably delivers all elements of your unique value to your target customers.

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7. Identify the right physical, intellectual, human and financial resources to invest to run your operating model in the most efficient and effective way.

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2. Articulate and communicate why your business exists beyond just making money.  Explain what otherwise unmet needs it fills or what problem it solves, and for whom.

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4. Design the combination of outcomes and experiences that aligns with what your target customers are trying to achieve and that represents unique value in their eyes.

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6. Develop and maintain the organisational capabilities you need to run your operating model in the most efficient and effective way.

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8. Deploy the right measures, incentives, disciplines and reporting to ensure the effective and consistent implementation of your blueprint.

Our Services

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UniqueValue™ Strategy Workshop

A highly practical and participative way to 
clarify your strategy and build strategic 
capability in your business

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Strategy Advice

Advice and support on any aspect of clarifying 
your strategy and designing and implementing 
the blueprint for your business to thrive.

About the Principal

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Rory helps leaders clarify their strategies in the belief that a clear strategy provides the blueprint for a business to thrive.
The key that opens the door to a thriving business is the consistent delivery of unique value to customers.
Rory’s experience includes running large businesses in Australia and Europe, and consulting with McKinsey & Co.

A DIVERSE RANGE OF CLIENTS

Testimonials

From the Blog

What do your customers want?

An anecdotal tale is often told that, had he asked them, Henry Ford’s customers would have told him that they wanted faster horses and more comfortable buggies. The truth in this tale is that asking customers directly what they want is not the best way to go about finding the answer to that question.

Many companies say that ‘the customer is #1’ and claim that they ‘listen to’ their customers. But they seldom explore and understand customers’ experiences and needs in the detail required to reveal…

Read More

A puzzle

It’s a puzzle.
Why, if a coherent, well thought out strategy is central to the prosperity of any business, do we find so much dissatisfaction among executives with theirs.
In a recent survey by McKinsey & Co, more than two thirds of 2,135 global executives deemed their strategies a ‘fail’ in a test to assess the strength of those strategies.
I’m not sure I’ve solved the puzzle, but I have a few ideas.
First, the word ‘strategy’ is interpreted in so many different ways. There is thus a lot of…

Read More

WHAT NEXT

Contact details

(+61) 0421 613 244

www.linkedin.com/in/rorydeavin

If you want to:

  • clarify your strategy,

  • embrace the challenge of building a thriving business,

  • build strategic capability in your business,

  • succeed as a leader

CONTACT-US